Calendar showing back-to-school shopping timeline from May to September with revenue peaks highlighted in July
ecommerce strategy

Back-to-School Revenue Starts in May (Most Stores Show Up in August)

Independent Shopify store running a counter-sale promotion during Amazon Prime Day with deal-seeking shoppers browsing products
ecommerce

Amazon Prime Day Is 14 Weeks Away and You Don't Sell on Amazon

Shopify Mother's Day marketing strategy showing a 4-week prep timeline with gift bundles, email campaigns, and shipping deadlines
gift sales

Mother's Day Is 5 Weeks Away and $35 Billion Will Change Hands — The Shopify Merchant's 4-Week Prep Playbook That Captures Gift Buyers Before They Default to Amazon