Shopify store owner preparing promotions for Southeast Asia 6.6 mid-year sale event
6.6 sale

Southeast Asia's 6.6 Sale Is Coming — And Your Shopify Store Is Invisible

Map of Southeast Asia showing COD ecommerce decline and digital payment growth across Philippines, Vietnam, Indonesia, and Thailand in 2026
cash on delivery

COD Is Dying Faster in Southeast Asia Than Anywhere Else — The Market-by-Market Transition Playbook for Merchants Who Still Need Cash Buyers But Can't Afford 15% Failed Deliveries