EasySell and Releasit are the two most-installed COD order form apps on Shopify. Between them, they power hundreds of thousands of cash-on-delivery stores across the Middle East, South Asia, Southeast Asia, and Latin America. If you're running a COD store on Shopify, you've probably already narrowed your search to these two.
But they're not the same app with different logos. They differ in pricing, feature depth, reliability track record, and what kind of store they're built for. This is the EasySell vs Releasit head-to-head comparison — with verified features, real pricing, and actual merchant reviews from the Shopify App Store.
The Basics: Ratings, Reviews, and Pricing
Both apps have strong ratings on the Shopify App Store, but the numbers tell slightly different stories.
EasySell holds a 4.9/5 rating across 805 reviews, with 92% five-star ratings. Releasit sits at 4.8/5 across 2,626 reviews, with 93% five-star ratings. Releasit has more total reviews because it launched earlier (August 2021), but EasySell's higher rating with a growing review count signals strong recent momentum.
Pricing is close but not identical:
- Free tier: Both offer 60 orders/month at no cost.
- Mid tier: EasySell PRO costs $9.95/month (440 orders). Releasit Premium costs $9.99/month (420 orders). EasySell gives you 20 more orders for 4 cents less.
- High tier: EasySell ADVANCED is $24.95/month (10,000 orders). Releasit Enterprise is $29.99/month (10,000 orders). Same order cap, $5/month difference.
- Unlimited: EasySell is $59.95/month. Releasit is $69.99/month. That's a $120/year savings on EasySell.
Both apps charge roughly $0.05 per order above your plan limit. But at every tier, EasySell is cheaper — sometimes by a small margin, sometimes by enough to matter over a year.
EasySell vs Releasit: Feature-by-Feature COD Form Comparison
The core feature set is similar. Both apps offer a customizable COD order form, OTP verification via SMS and WhatsApp, pixel tracking for major ad platforms, Google Sheets integration, and multi-language/multi-currency support. For a basic COD store, either app covers the fundamentals.
The differences show up when you look deeper:
Upsells and AOV tools: EasySell includes pre-purchase upsells, post-purchase upsells, downsells, one-click add-ons (checkbox upsells), and quantity discount tiers — all built into the order form. These are the tools that turn a $25 order into a $40 order without additional ad spend. Releasit offers upsells and quantity offers too, but EasySell's sequential offer flows (show a downsell if the customer rejects the upsell) give you more control over the revenue per order.
Partial payments: Both apps support partial payment / deposit collection for COD orders. This is critical for reducing RTO (return to origin) — when a customer puts down even a small deposit, their commitment rate jumps significantly.
Fraud prevention: Both offer OTP verification and phone blocklists. EasySell adds IP blocking, postal code restrictions, and per-customer order limits. Releasit offers conditional rules for COD availability based on cart value or location. Different approaches, similar outcome — fewer fake orders reaching your courier. (For a deeper look at what fake orders actually cost, see our breakdown of the true cost of COD fraud.)
A/B testing: Releasit includes A/B testing for upsell offers on its Unlimited plan ($69.99/month). EasySell doesn't have built-in A/B testing, though you can test different form configurations manually. If systematic A/B testing of offers is critical to your operation, that's a point for Releasit — but it's locked behind the most expensive plan.
AI product recommendations: EasySell includes an AI-powered product recommender that suggests relevant upsells based on what's in the cart. This automates what most merchants do manually (picking which products to show as upsells) and typically performs better than static recommendations.
The Uptime Question That Changed Everything
Features and pricing matter, but neither matters if the app goes down when your customers are trying to buy.
On December 23, 2025 — one of the highest-traffic shopping days of the year — Releasit experienced a critical outage. Merchants reported their order forms displaying "ApolloError – status code 500" errors. Customers couldn't complete orders. The forms were stuck on processing pages. For COD stores running holiday promotions, every minute of downtime meant lost revenue that doesn't come back.
Multiple merchants documented the incident in their Shopify App Store reviews. One Colombian merchant wrote that they decided to migrate to EasySell after the failure, citing concerns that "even in the premium plan there is no protection against critical failures." Other reviews from early 2026 describe ongoing concerns about support responsiveness and unresolved technical issues.
EasySell has had no known outages during peak sales events since its launch. No outage incidents. No 500 errors during peak sales. For a checkout-layer app — the one piece of software that sits between your customer and their order — uptime isn't a nice-to-have. It's the feature that makes every other feature usable.
Support: What Happens When You Actually Need Help
Both apps advertise live chat support. The difference is in execution.
EasySell's reviews consistently highlight fast, knowledgeable support responses — including setup help, custom CSS adjustments, and integration troubleshooting. The 4.9 rating isn't just about features; a significant portion of five-star reviews specifically mention the support team by name.
Releasit's recent reviews paint a more mixed picture. While many merchants report good support experiences, reviews from late 2025 and early 2026 describe slower response times, automatic plan downgrades without notification, and hidden order limits that affected sales before merchants realized what happened. When your order form is your entire checkout, support speed isn't optional.
Which COD Form App Should You Choose?
Both apps work. Both have proven track records with thousands of merchants. But they're better fits for different situations:
Choose EasySell if:
- You want the lowest cost at every pricing tier
- You need sequential upsell/downsell flows to maximize AOV
- Uptime reliability is non-negotiable (it should be)
- You sell across multiple countries and need multi-currency and multi-language support
- You want AI-powered product recommendations built into your order form
Choose Releasit if:
- You need built-in A/B testing for upsell optimization (Unlimited plan only)
- You want conditional COD availability rules based on cart value or location
- You're already on Releasit, haven't experienced issues, and switching cost outweighs the savings
The Switching Cost Is Lower Than You Think
If you're on Releasit and considering EasySell, the migration is straightforward. EasySell uses the same form-based approach, so your customers won't notice a difference in the ordering experience. You can install EasySell on the free tier, configure your form to match your current setup, and test it before switching over. The free plan gives you 60 orders/month — enough to validate that everything works before committing.
Your pixel tracking, upsell configuration, and form design will need to be rebuilt in EasySell's drag-and-drop editor, but most merchants complete the full migration in under an hour. Once you're set up, check our guide on order form optimization for COD conversion to get the most out of your new form. EasySell's support team also helps with migration — multiple reviews mention getting hands-on setup assistance.
The app that runs your checkout is the one app you can't afford to get wrong. Pick the one that'll be there on your biggest sales day.