Shopify merchant reviewing TikTok organic video performance metrics on a phone before launching paid ad campaigns
paid ads

Test Products With Organic TikTok Before Spending on Ads

Shopify merchant setting up influencer whitelisting ads on TikTok and Meta with creator content performing better than brand ads
influencer marketing

Your Brand Ads Convert at 1.8% — The Same Creative From a Creator's Account Converts at 3.2% (The Influencer Whitelisting Playbook That Turns $500 Creator Deals Into Your Best-Performing Ad Channel)

Shopify pixel settings dashboard showing the Optimized vs Always On toggle for ad tracking pixels
ad tracking

Shopify Silently Switched Your Ad Pixels to "Optimized" on January 13 — Your Campaigns Have Been Flying Blind for 3 Months (Here's the 2-Minute Fix)