On April 13, 2026, Shopify quietly expanded Shopify Checkout Blocks to every plan. Order value limits — the ability to enforce minimum and maximum checkout subtotals — used to require Plus. Now merchants on Basic, Grow, and Advanced can use them too.
Most merchants missed the announcement. That means most stores still aren't using a free tool that can prevent unprofitable orders from ever reaching checkout. According to the Baymard Institute, better checkout design could recover $260 billion in lost orders across the US and EU alone. You don't need all of that. You just need your checkout to stop working against you.
What Are Shopify Checkout Blocks?
Checkout Blocks is Shopify's first-party app for customizing your checkout, Thank You page, and Order Status page. It uses a drag-and-drop editor — no code required.
The app lets you add content blocks (banners, text, images, buttons), set display rules based on conditions (cart value, customer type, product in cart), and enforce order validation rules like minimum and maximum subtotals.
It's free to install from the Shopify App Store. But what you can do with it depends on your plan. That's where most merchants get confused.
What You Get on Each Plan (Honest Breakdown)
Not every Checkout Blocks feature is available on every plan. Here's exactly what you can and can't do:
Basic, Grow, and Advanced plans:
- Order value limits — set minimum and maximum checkout subtotals
- Dynamic and static content blocks on your Thank You and Order Status pages
- Checkout branding — logo, colors, fonts, and background colors
- Payment method customization apps (with limits on credit card options in the US and Canada)
Plus plan only:
- Custom blocks inside the checkout flow itself (information, shipping, and payment steps)
- Checkout upsells and cross-sells
- Custom input fields in checkout
- Advanced conditional logic on checkout pages
If you're on Basic, Grow, or Advanced, you won't be restructuring your checkout layout or adding fields. But you can enforce order minimums, customize what customers see after they buy, and control your checkout branding. That's more than most merchants realize.
How to Set Up Order Value Limits (Step by Step)
Order value limits let you block checkout for orders below or above a specific subtotal. This is useful for wholesale stores that need a $100 minimum, or stores that want to prevent test orders and fraud by setting a floor.
Here's how to set it up:
- From your Shopify admin, go to Apps > Checkout Blocks. If you haven't installed it yet, search "Checkout Blocks" in the Shopify App Store and install the free Shopify-built version.
- Click Order Limits in the app navigation.
- Enter your minimum subtotal, your maximum subtotal, or both. For example, a $50 minimum and a $5,000 maximum.
- Choose whether the limit applies to all customers or B2B companies only. If you sell both retail and wholesale, the B2B-only option lets you enforce a higher minimum for wholesale buyers without affecting regular customers.
- Write a clear validation message. Customers who don't meet the limit will see this at checkout. Something like "Minimum order is $50 — add a few more items to continue" works better than a generic error.
- Save the rule. It's created as a Draft — click Publish to activate it.
One important detail: you can only create one order value limits rule. You can't set different minimums for different products or collections through this feature. If you need that level of control, you'll need a third-party app like Minmaxify or KOR Order Limits. For a deeper look at minimum order strategies, see our guide on how to set a minimum order value for COD on Shopify.
The limits you set in your store currency are automatically converted for international customers. If your minimum is $50 USD, a customer shopping in euros will see the equivalent in their local currency.
How to Customize Your Thank You and Order Status Pages
These two pages are some of the most underused real estate in your store. Every customer who completes an order sees them. On non-Plus plans, you can add dynamic and static content blocks here — and most merchants never touch them.
To add a block:
- Go to Apps > Checkout Blocks > Blocks.
- Click Create block.
- Choose a block type — text, banner, image, or button.
- Configure the content and set any display conditions (show only for orders over $100, only for first-time buyers, etc.).
- Open the checkout and accounts editor to drag the block into position on your Thank You or Order Status page.
What's worth adding? A few ideas that take 10 minutes and actually produce results:
- Referral prompt: "Love your order? Share this link and get 10% off your next purchase." Post-purchase is when satisfaction is highest — capture it.
- Delivery expectations: A text block with clear shipping timelines reduces "where's my order?" support tickets.
- Cross-sell suggestion: A banner linking to a complementary product collection. Not a pushy upsell — just "customers who bought this also liked..."
- Social follow: A button linking to your Instagram or TikTok. The customer just gave you money. They're more likely to follow you now than at any other point.
The display conditions are powerful. You can show different content to first-time vs. returning customers, or show a specific message only when the cart includes a certain product. Use them.
How to Customize Checkout Branding
Every Shopify plan — including Basic — lets you customize how your checkout looks. This isn't part of Checkout Blocks specifically, but it's part of the same checkout customization system and worth covering.
Go to Settings > Checkout in your Shopify admin, then click Customize to open the checkout editor.
You can change:
- Logo: Add your store logo to the checkout header. This is basic trust-building — a checkout that looks like your store converts better than one that looks like a generic Shopify page.
- Colors: Match your checkout accent colors, background, and text to your brand. Consistency matters. A jarring color shift between your store and checkout makes customers hesitate.
- Fonts: Use the same font family as your storefront. Small detail, big impact on perceived professionalism.
One limitation to know: as of February 2026, Shopify removed the ability to add background images to the checkout header and main content area. You can still set solid background colors, but the image option is gone. For more checkout optimization ideas, read our breakdown of 7 Shopify checkout mistakes that kill conversions.
When You Actually Need Plus for Checkout Customization
Be honest with yourself about what you need. Plus costs significantly more, and most of its checkout features solve problems that smaller stores don't have yet.
You probably need Plus if:
- You want to add checkout upsells that show inside the checkout flow (not just on the Thank You page)
- You need custom input fields at checkout — things like gift messages, delivery instructions, or purchase order numbers
- You want to hide, reorder, or rename shipping methods and payment options with full control
- You're running complex conditional logic — showing different checkout content based on customer tags, cart composition, or geographic location
You probably don't need Plus if your main goals are enforcing order minimums, branding your checkout, and making your Thank You page work harder. Those are available on every plan now.
For COD merchants specifically, order value limits are a practical fraud prevention tool. Setting a minimum order value prevents the low-value test orders that fake order bots commonly use to probe your store. EasySell lets you set order minimums directly on the order form — before customers even reach checkout — which catches the problem earlier in the funnel.
Start With Order Value Limits
If you've never touched Checkout Blocks, order value limits are the fastest win. Install the app, set a reasonable minimum (check your average order value first — don't set it so high that it blocks real customers), and publish. That's 5 minutes of work that filters out unprofitable orders permanently.
Then spend another 10 minutes on your Thank You page. Add one block — a referral prompt, a delivery timeline, or a social link. Every customer who buys from you sees that page. Right now, yours is probably blank.