7 Shopify Checkout Mistakes That Kill Conversions

EasySell
2026-04-16T09:23:52+01:00

Your Shopify checkout page has a 70.22% abandonment rate. That's the global average across ecommerce, straight from Baymard Institute. Out of every 10 shoppers who add to cart, 7 walk away before paying.

Most of those walkaways aren't because of your product or your price. They're because of your checkout. Baymard's research found that fixing the major UX problems on a typical checkout can lift conversions by up to 35.26%. That's the gap between a store that works and one that leaks money on every session.

Here are the 7 Shopify checkout mistakes that quietly kill conversions — and the exact fix for each.

1. You're Asking for Too Many Fields

The average ecommerce checkout has 11.3 form fields. The optimal number is closer to 8. Baymard's benchmark data goes further — fully optimized checkouts reduce field counts to 7 or fewer, a 50% drop from typical implementations.

Every extra field is another tiny decision between the shopper and their credit card. "Company name" on a DTC checkout? Cut it. "Address line 2" when most customers skip it? Make it optional and hidden by default. A separate "confirm email" box? Delete it.

Audit your checkout. Count the fields. If you're above 8, start cutting. For every field you keep, ask: "Would I abandon if I had to fill this in on my phone in 5 seconds?" If the honest answer is yes, it goes.

2. You're Forcing Account Creation

Forcing shoppers to create an account before they can pay is the second biggest cause of checkout abandonment, cited by 26% of Baymard's survey respondents. It's the most avoidable mistake on this list.

Shopify turns on guest checkout by default now, but plenty of stores switch it off thinking they'll build a customer list. You won't. You'll just lose the sale.

Go to Settings → Checkout → Customer accounts and set it to "Accounts are optional" or "Accounts are disabled." Capture email on the checkout page itself — that's how you build the list, not by gatekeeping the purchase.

3. You're Springing Shipping and Fees at the Last Step

This is the single biggest conversion killer in ecommerce. 48% of cart abandoners — nearly half — walk away because of unexpected extra costs at checkout. Shipping fees, taxes, and handling charges that only appear after the shopper's already committed.

The fix isn't to hide the fees deeper. It's to show them earlier:

Put your free shipping threshold in your announcement bar ("Free shipping over $50")

Add a shipping calculator or estimated shipping cost on the cart page

Include taxes in the product price for regions where that's the norm (EU, UK, Australia)

If you charge a COD fee, show it on the product page, not at checkout

The shopper who knows shipping costs $8 before they start checkout converts at a much higher rate than the one who finds out at step 3.

4. Your Mobile Checkout Is Too Slow

Mobile accounts for the majority of Shopify traffic in most markets — and mobile shoppers have the shortest patience window of any channel. If your checkout takes more than 3 seconds to load on a mid-range Android phone in a real-world network, you're losing conversions before the page even renders.

Common culprits: heavy tracking pixels firing on checkout, custom checkout extensions built without performance testing, and oversized product images carried over from the cart.

Test your checkout on an actual phone over 4G, not wifi. Use Chrome's Lighthouse in mobile mode. If your Largest Contentful Paint is over 2.5 seconds, start stripping. Also check whether Shopify's one-page checkout is enabled — it converts 21.8% better than the legacy multi-step flow, and it's free.

5. You're Missing Trust Signals at the Payment Step

The moment a shopper has to type their card number is the moment doubt hits. If your checkout page has no payment method badges, no security indicator, and no recognizable brand cues, that doubt wins.

Trust signals that matter at checkout:

Visible payment method logos (Visa, Mastercard, PayPal, Shop Pay, local payment methods for your region)

A clearly visible padlock or "Secure checkout" label

Money-back guarantee or return policy link near the submit button

Customer support contact visible — phone, WhatsApp, or live chat

Shop Pay deserves a specific mention here. Shopify's data shows it lifts conversion by up to 50% compared to standard guest checkout and runs about 4x faster. If you've disabled Shop Pay, turn it back on. It's doing work for you.

6. Your Checkout Has No Progress Indicator

Baymard found that 18% of shoppers abandon because the checkout feels "too long or complicated." Sometimes the checkout isn't actually too long — the shopper just doesn't know how close they are to finishing.

On Shopify's standard checkout, the 3-step progress bar (Information → Shipping → Payment) is built in. Problem solved. But if you're running a custom order form, a COD-specific checkout, or a multi-step funnel, this often gets stripped out.

Add a simple progress indicator. "Step 2 of 3" or a visual bar. It's one of the cheapest UX wins available. Shoppers who can see the finish line push through friction that would otherwise lose them.

If you run a multi-step COD order form, make sure it shows progress clearly. EasySell's order form includes a built-in step indicator for multi-step flows — one less thing to build manually.

7. You're Making People Type Their Full Address

Address entry is the slowest, most error-prone part of any checkout. Typos lead to failed deliveries. Long forms lead to abandonment. And on mobile, typing a full address on a 6-inch screen is genuinely painful.

Two fixes, both free:

1. Enable Google address autocomplete. Shopify supports this natively in most regions. A shopper types "123 Main" and the full address fills in from one tap. This alone can cut address entry time by more than half.

2. Use a single "full name" field instead of separate first/last name. It's one less tap and rarely causes problems downstream.

For COD markets where street addresses don't exist (Iraq, Ghana, parts of Southeast Asia), swap the autocomplete for a landmark field plus a pin drop or Google Maps link. The goal is the same — fewer keystrokes, fewer errors, more completed orders.

Your 10-Minute Shopify Checkout Audit

You don't need a full redesign to fix most of this. Open your checkout on your phone right now and run through it as if you were a first-time buyer. Count the form fields. Note where you had to pause, tap back, or feel confused. Check what surprises hit you at the payment step.

The stores converting at 3%+ aren't doing anything magical. They're just not making these 7 mistakes. Pick the two that apply most to your store and fix them this week. Run the numbers again in 30 days. The math almost always moves.