The best Shopify wishlist apps turn window shoppers into repeat buyers. Most stores lose the majority of their visitors without a sale — but a surprising number of those visitors wanted to buy, just not right now. They were comparing options, waiting for payday, or browsing on their phone during a commute. Without a way to save what they found, they leave and forget.
Wishlists fix that specific problem. According to Forrester research, shoppers who use wishlists return to purchase at 5x to 10x the rate of regular visitors. A Metrilo study found that stores saw an average 19.3% increase in sales after adding wishlist functionality. The math isn't complicated: let people save products, remind them later, and they come back ready to buy.
If your store doesn't have a wishlist, you're losing sales from people who already like your products. Here are six apps worth considering, with honest breakdowns of what each does best — and where each falls short.
What Makes the Best Shopify Wishlist Apps Worth Installing
Before comparing apps, know the three features that actually move revenue:
- Guest wishlists — Most visitors aren't logged in. If your wishlist requires an account, you lose the majority of potential saves.
- Automated email alerts — Price drop, back-in-stock, and low-stock notifications turn saved items into purchases. A wishlist without reminders is just a bookmark.
- Sharing — Wishlists shared via email, WhatsApp, or social media bring new traffic. This matters most for gift-heavy stores.
Beyond these, consider how the app integrates with your email platform (Klaviyo, Mailchimp), whether it supports multiple wishlists, and how much it slows your store down.
Swym Wishlist Plus — Best for Data-Driven Stores
Swym Wishlist Plus is the most established wishlist app on Shopify, with 1,425 reviews and a 4.7-star rating. It's the go-to choice for stores that want detailed analytics on what customers save and how those saves convert.
The standout feature is its reporting. You can see which products get wishlisted most, track conversion rates from wishlist to purchase, and identify trends in save behavior. It integrates natively with Klaviyo, Attentive, Mailchimp, and Yotpo, so you can build automated flows triggered by wishlist activity.
Pricing: Free plan with 500 lifetime wishlist actions (not monthly — lifetime, so it's essentially a trial). Starter at $19.99/month (1,000 actions/month), Pro at $59.99/month (10,000 actions), Premium at $99.99/month (25,000 actions).
Best for: Mid-size to large stores that want wishlist data feeding into their email marketing automation.
Watch out for: The free plan's 500-action lifetime cap means you'll be paying within weeks if your store gets any real traffic. The jump from Starter to Pro ($19.99 to $59.99) is steep if you outgrow 1,000 monthly actions.
Growave — Best All-in-One Solution
Growave bundles wishlists with loyalty programs, reviews, referrals, and social login into one app. It has a 4.8-star rating from 2,123 reviews — the highest-rated app on this list.
If you're currently paying for separate wishlist, loyalty, and review apps, Growave can replace all three. The wishlist feature includes guest access, email reminders, and social sharing. It's not the deepest wishlist tool on this list, but it's solid, and the value comes from consolidation.
Pricing: Free for up to 100 monthly orders. Entry at $49/month (500 orders), Growth at $199/month (1,500 orders), Plus at $499/month (3,000 orders). 14-day free trial on all paid plans.
Best for: Stores that need wishlists, loyalty, and reviews but don't want to manage three separate apps and three separate bills.
Watch out for: At $49/month for the Entry plan, it's only worth it if you're actually using the loyalty and review features. If you only need wishlists, you'll pay significantly more than dedicated wishlist apps for less wishlist-specific depth.
Wishlist Hero — Best Free Plan for Small Stores
Wishlist Hero offers the most generous free plan of any wishlist app: 500 wishlist items per month with heart buttons, guest wishlists, and basic analytics included. For a new store testing whether wishlists move the needle, this is the lowest-risk starting point.
The app has a 4.7-star rating from 354 reviews. Paid plans are affordable — $4/month for the basic upgrade, $17/month for Mailchimp and SendGrid integrations, and $29/month for 10,000 items with Klaviyo and GA4 support.
Best for: Small stores and new merchants who want to test wishlist functionality without committing to a monthly bill.
Watch out for: The free plan doesn't include email integrations, which means no automated price-drop or restock alerts. That's the feature that actually converts wishlist saves into revenue. You'll likely need the $17/month plan to get real value.
Swish (Wishlist King) — Best Design Customization
Swish, formerly Wishlist King, has the highest pure rating on this list: 4.9 stars from 289 reviews. The app is built for brands that care deeply about how their wishlist looks and behaves.
Every Swish plan includes a free setup and customization service — their team will style the wishlist to match your theme. It integrates with Klaviyo, GA4, and Meta out of the box. The app also supports Shopify's Hydrogen headless framework, which matters if you're on a custom storefront.
Pricing: $19/month on Basic Shopify, $29/month on standard Shopify, $49/month on Advanced, $99/month on Plus. Annual billing saves 17%.
Best for: Brand-conscious stores where visual consistency matters and you don't want to spend hours tweaking CSS.
Watch out for: No free plan. Pricing is tied to your Shopify plan level, not your usage, so a small store on Advanced Shopify pays $49/month regardless of how many wishlist saves they get. That's expensive for low-traffic stores.
Wishify — Best Budget Option With Email Reminders
Wishify hits a sweet spot: affordable pricing with email reminder functionality included on paid plans. It has a 4.7-star rating from 387 reviews, with 97% of those being 5-star ratings — the highest satisfaction rate in this roundup.
The app supports multiple wishlists, social sharing, and an "add to cart" button directly from the wishlist page. The email reminder feature sends notifications for price drops and restocks, which is where the real conversion happens.
Pricing: Free for 100 wishlist items/month. Professional at $5.99/month (1,000 items), Premium at $12.99/month (3,000 items), Advanced at $29.99/month (10,000 items). 7-day free trial.
Best for: Budget-conscious stores that want email reminders without paying $20+/month. The $5.99 plan covers most small-to-mid stores.
Watch out for: Fewer third-party integrations compared to Swym or Swish. If your marketing stack depends on Klaviyo flows triggered by wishlist events, check that Wishify supports your specific setup.
Hulk Wishlist & Favorites — Best for B2B and Gift Registries
Hulk Wishlist stands apart by supporting both B2C wishlists and B2B workflows. Customers can create labeled wishlists, share gift registries, and access their lists across devices. The app has a 4.6-star rating from 131 reviews.
The sharing features are strong — wishlists can be shared on Facebook, Twitter, Pinterest, or directly via email. For stores with a gift-giving angle (weddings, birthdays, baby showers), the registry-style functionality adds real value.
Pricing: Starter at $4.90/month (1,000 items), Pro+ at $29.90/month with email templates and social sharing, Global at $299/month for unlimited items.
Best for: Stores that sell gift-worthy products or do B2B where buyers need to build and share product lists with colleagues.
Watch out for: Smallest review count on this list (131), which means less community validation. The jump from $29.90 to $299 for the unlimited plan is extreme — most stores will stay on the Pro+ tier.
Which Shopify Wishlist App Is Right for Your Store?
Skip the feature-by-feature comparison and match the app to your situation:
- Just starting out, want to test wishlists free: Wishlist Hero
- Want wishlists + loyalty + reviews in one app: Growave
- Need deep analytics and Klaviyo integration: Swym Wishlist Plus
- Brand-first store that needs pixel-perfect design: Swish
- Budget-conscious but need email reminders: Wishify
- Sell gifts or do B2B: Hulk Wishlist & Favorites
One thing every option on this list has in common: they all recover revenue you're currently losing from visitors who browse, like what they see, and leave with no way to come back. The average Shopify store converts around 2.5% of visitors. A wishlist doesn't fix your entire funnel, but it gives the other 97.5% a reason to return — and returning visitors convert at significantly higher rates than first-time browsers. If you want to tackle the even bigger segment of visitors who leave without adding anything to their cart or wishlist, a browse abandonment recovery strategy fills that gap.
Wishlists capture intent. What you do when those shoppers come back matters just as much — a fast, optimized order form with upsells can turn a $30 wishlist item into a $50 order. EasySell handles that side of the equation. Pick a wishlist app, install it this week, and check back in 30 days. The data will tell you if wishlists work for your store better than any comparison article can.