PageFly has 12,000+ reviews. Shogun has built-in A/B testing. Both are Shopify page builders that promise higher conversions and no code required. But they solve the same problem in fundamentally different ways — and picking the wrong one means you're overpaying for features you don't use, or stuck without tools you'll need six months from now.

Page builders sit on every page your customers visit. The wrong choice doesn't just waste money — it slows your store, limits your testing, and locks your content into a system that's painful to migrate away from. Getting this right the first time matters.

What Does Each Shopify Page Builder Actually Do?

Both PageFly and Shogun are drag-and-drop page builders for Shopify. You use them to create landing pages, product pages, collection pages, and blog layouts without writing code. They both support Shopify 2.0 themes and offer mobile-responsive editing. (For a broader look at all the options, see our best Shopify page builder apps roundup.)

That's where the similarity ends.

PageFly is a design-first builder. It gives you granular control over every element on the page — spacing, breakpoints, animations, custom CSS. It has roughly 100 integrations with Shopify apps for reviews, upselling, and email capture. Think of it as the tool for merchants who want precise visual control and don't mind spending time in the editor to get it.

Shogun is an experimentation-first builder. Its editor is cleaner and more opinionated — fewer knobs to turn, but the pages you build are ready for A/B testing, visitor personalization, and analytics out of the box. It's built for merchants who want to test variations and let data drive design decisions, not just build pretty pages.

Pricing: PageFly Starts Free, Shogun Starts at $39/Month

This is the biggest practical difference for most merchants.

PageFly pricing:

Free plan — all features, 1 published page, 24/7 live chat support
Pay As You Go — $24/month for more published pages
Unlimited — $99/month (or $82.50/month billed annually) for unlimited pages and priority support

Shogun pricing:

No free plan — 10-day free trial only
Build — $39/month for the page builder and basic analytics
Measure — $149/month to unlock A/B testing, personalization, and advanced analytics
Advanced — $499/month for custom CMS, multi-store content syncing, and enterprise features

The gap is real. PageFly's free plan gives you every design feature with one published page — enough to test whether a page builder fits your workflow. Shogun's best feature (A/B testing) requires the $149/month Measure plan. Most stores that start on the $39 Build plan upgrade within six months, because testing and personalization are the whole reason to choose Shogun.

Editor Experience: Flexibility vs. Speed

PageFly's editor gives you more control. You can adjust individual breakpoints for mobile, tablet, and desktop independently. You can inject custom HTML and CSS directly into elements. You get more templates (100+ page layouts) and more element types to work with.

That flexibility has a cost: the learning curve is steeper. New users regularly need a few hours to feel comfortable, and complex pages can take longer to build because there are more decisions to make at every step.

Shogun's editor is more opinionated. It limits some of the granular control PageFly offers, but the pages you build tend to look polished faster. The drag-and-drop feels smoother, and the interface is less cluttered. If you're building a landing page for an ad campaign and need it live in 30 minutes, Shogun gets you there with less friction.

One edge for PageFly: 24/7 live chat support on every plan, including the free tier. Shogun offers support too, but PageFly's support is consistently highlighted in reviews as fast and hands-on — multiple reviewers mention the support team helping build or fix pages directly.

Page Speed: Shogun Has a Measurable Edge

This matters more than most merchants realize. Every 100ms of additional load time can reduce conversions by roughly 1%. Page builders inject JavaScript and CSS into your theme, and the difference between a well-optimized and poorly-optimized builder adds up across every page load.

Independent Lighthouse testing on identical content shows a meaningful gap. Shogun pages scored 71 on mobile and 88 on desktop. PageFly pages scored 52 on mobile and 79 on desktop. That's a 19-point mobile difference — significant enough to affect your Google Core Web Vitals and your conversion rate.

PageFly has improved its performance over recent updates, and results vary depending on page complexity and how many elements you add. But if page speed is your top priority, Shogun's lighter code output gives it an advantage you can actually measure.

A/B Testing: Shogun's Biggest Advantage

This is the feature that separates the two apps most clearly.

Shogun has native A/B testing built into the platform. You can duplicate a page, change the headline or layout, split traffic between versions, and see which one converts better — all without installing another app. The tests run server-side, so there's no flicker, and the results feed directly into Shogun's analytics dashboard.

PageFly doesn't have built-in A/B testing. To test page variations, you'd need a separate tool or a paid third-party testing app — which adds another monthly cost and another layer of complexity. (Shopify did add free native A/B testing for themes in 2026, but that doesn't cover custom landing pages built in a page builder.)

If you're running paid traffic and need to iterate quickly on landing page performance, Shogun's testing tools alone can justify the higher price. A single winning A/B test that improves conversion rate by even 0.5% on a page getting 10,000 monthly visitors can pay for months of the $149/month Measure plan.

Integrations and Ecosystem

PageFly wins on raw integration count. It connects with roughly 100 Shopify apps — review widgets, email capture tools, upsell apps, countdown timers, and more. If your store runs on a stack of specialized apps, PageFly is more likely to play nicely with all of them out of the box.

Shogun's integration list is smaller but includes the major players. It's also Shopify Plus certified, which matters if you're on or planning to upgrade to Plus — the certification means Shogun meets Shopify's performance and security standards for enterprise merchants.

Both apps support Shopify 2.0 theme sections, which means pages you build can be inserted into your theme's section architecture. This is important for long-term maintainability — if you eventually switch page builders, Shopify 2.0 sections are easier to migrate than fully custom page templates.

What Happens When You Switch Page Builders?

One thing most comparison articles skip: what happens when you leave. Page builders create vendor lock-in. The pages you build live inside the app's system, and uninstalling means those pages break.

PageFly reviewers have specifically flagged this — uninstalling can delete pages you created, and the cleanup process removes pages from your store. Shogun has similar lock-in, though its Shopify 2.0 section support makes partial migration slightly easier.

Before committing to either app, build one or two pages first (use PageFly's free plan or Shogun's 10-day trial) and evaluate whether the workflow fits. Migrating 50 pages between builders is a project nobody wants to do.

Which Is Better: PageFly or Shogun?

For most Shopify merchants, PageFly is the better choice. It costs less, offers a free plan, and gives you full design control. Shogun is the better choice only if you run paid traffic and need built-in A/B testing — a feature PageFly lacks entirely.

Choose PageFly if:

You want a free plan to start and lower costs as you grow
You need deep design control and custom CSS capabilities
Your store relies on many third-party apps that need to integrate with your pages
You value responsive, hands-on support available 24/7
You're building pages for SEO or content — not running high-volume paid traffic tests

Choose Shogun if:

You run paid traffic and need to A/B test landing pages without adding another tool
Page speed is a top priority and you want cleaner code output
You're on Shopify Plus or plan to scale there
You want built-in analytics and visitor personalization
You'd rather have a faster, more opinionated editor than maximum design flexibility

For most small to mid-size Shopify stores building their first custom pages, PageFly is the smarter starting point. You get every design feature for free, support when you need it, and room to grow without a large monthly bill. For stores spending $5,000+/month on ads and needing to optimize landing page conversion systematically, Shogun's testing and personalization tools earn their price — but only if you'll actually use them.

Start with the problem you're solving today. If it's "I need better-looking pages," that's PageFly. If it's "I need to know which page version converts better," that's Shogun. Don't pay for experimentation tools you'll run once and forget.